Case Study working with Kathryn:
Charlie Hoehn
“I changed a lot of people’s lives, but my bank account didn’t show it … until I met Kathryn!”
“I’ve worked with some of the top marketers in the world, such as Seth Godin, Tim Ferris, Gary Vaynerchuk … and Kathryn and her team deliver as much, if not more value.”
“If you’re somebody who can say ‘I do awesome work. I do great things. I know I‘m meant to do more to fulfill my destiny to live an actualized life, and the thing that’s holding me back is… myself,’ then you need the right guidance. You need great coaching. You need the greatness that Kathryn and her team can help you achieve.”
When the revolution you want to lead comes straight from the heart, it’s easy to get stuck in patterns that don’t truly serve you. You can end up talking to the wrong crowd. You can end up denying yourself the global reach and top-tier clients that you deserve. You can very well end up getting in your own way.
That’s the situation that Charlie Hoehn found himself in at the start of his journey.
Charlie had struggled with anxiety for a long time, in part because he burned out from working in a high-profile position in Silicon Valley. After experimenting with many methods for managing his feelings of unease, he developed a philosophy of play and started applying it to every facet of his life. Within a single month, all of the symptoms of Charlie’s anxiety began to diminish. It felt like a miracle, and one that he should share with as many people as possible!
So, he posted about his experience and it went viral. It turned out that Charlie’s perspective and advice were needed by millions of people across the world. He was able to become a professional speaker on the topic, and wrote several books including Played Away and Play For a Living. He tried offering courses, individual and group coaching, even masterminds. Yet, he couldn’t turn any of those into a reliable source of revenue.
This was even more frustrating and baffling since Charlie was being asked to speak at organizations like the Pentagon, Stanford, and Microsoft. Even though he had access to prestigious clients, Charlie didn’t dare to charge a premium. In fact, he gave most of his presentations for free.
All that changed when Charlie met Kathryn.
WISDOM FROM CHARLIE
This is the first time in history that creators—people who play for a living and are really passionate about what they do—aren’t just going to be compensated. They will be elevated to a level where they’ll become some of the wealthiest, if not the wealthiest, people on the planet.
“BY WORKING WITH KATHRYN, I REALIZED THAT MY SUCCESSES HAD ALL HAPPENED WHEN I CREATED AN AWESOME MAGICAL WORLD THAT PEOPLE WANTED TO BE A PART OF. UP TO THAT POINT, I WAS DOING IT UNCONSCIOUSLY. IT WAS NOT A STRATEGIC THING. I WAS JUST FOLLOWING MY HEART OR FOLLOWING MY EXCITEMENT. AS SOON AS I GOT TIMID AND TRIED TO CATER TO THE MARKET, EVERYTHING CRASHED. BUT KATHRYN SHOWED ME THAT WHEN I OWNED MY EXCELLENCE, THE OPPOSITE HAPPENED: EVERYTHING WORKED.”
When he first started working with Iconic Influencers, he learned that he’d been using a traditional marketing model that focused on responding to customer needs. He was doing everything in his power to appease the market, appeal to the masses, and guess what his potential clients might want. He was trying to be everything to everyone, and lost himself in the process.
Kathryn and her team showed him that, in order to start building impact and wealth, he needed to reflect on who he really was. Charlie needed to clarify his vision, and expand it. As soon as he did that, his mission and the impact he wanted to make became clear as day.
With support from Iconic Influencers, Charlie began to value his unique and life-changing services, and charge for them accordingly. He became grounded in his value, and he started owning it. He would no longer follow the market and let it lead him in a direction that didn’t feel authentic or congruent with his values.
CHARLIE WAS FINALLY READY TO LEAD HIS REVOLUTION. ON HIS OWN TERMS.
“Kathryn and her program were the missing pieces. In just a few months I’ve gotten all the value back from the program. Ironically, I coach other people in ways similar to what Kathryn coaches on, but I found I can’t coach myself!”
Now Charlie has published a third book, given a TED talk, and collaborated with top authors and entrepreneurs to spread the word about the importance of play. He’s begun to expand his speaking and writing topics to include the importance of play to parent-child relationships. His ideas on work/play have been featured on NPR’s TED Radio Hour, Harvard Business Review, Fast Company, The Tim Ferriss Show, Huberman Lab, Forbes, and many others.
He is doing exactly what he is meant to do: helping people everywhere relieve stress and anxiety by embracing play, every day, and everywhere they go.
Charlie had to unlearn everything he knew as a mainstream marketer in order to make that possible. And by working with Iconic Influencers, he was finally able to drop humility. Drop modesty. Step into his true power and potency … and unleash his true genius.
“Thank you Kathryn. I mean it from the bottom of my heart. You have been easily one of my favorite people I've ever worked with. We haven't even had crazy long interactions, but l I've described your feedback as surgical. So precise and on-the-money so quickly.It's truly been life changing. So thank you for being the beacon that helped me get to where I am today.”
“Kathryn and her program were the missing pieces. In just a few months I’ve gotten all the value back from the program. Ironically, I coach other people in ways similar to what Kathryn coaches on, but I found I can’t coach myself!”
— Charlie Hoehn
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