What’s stopping you from charging the right amount that you deserve to charge for the transformation you create? What’s stopping you from working with high-end

You’re skeptical about creating and leveraging your personal brand in your business. You’re the CEO of the business, but you’re wary of tying yourself into

Right now, let’s make one thing clear… You’re destined to create a premium brand! You can provide a unique experience unlike anything else in your

In the first part of this article series, we took the first four steps towards achieving your destiny. I introduce four elements of creating a

Service in a luxury business is always paramount. It starts with the first content, continues through the sale process, and sustains itself for the client’s

In luxury marketing and branding, you want to continue the brand journey to grow your brand equity. And you can do this through the sales

You’re facing a lot of internal doubts. But whatever these inner demons are telling you, don’t believe them. It’s okay to set big, audacious goals.

Building a luxury brand can be daunting. You’re following the footsteps of Hermes, Louis Vuitton, and Ferrari. But you have all the power and wisdom

The idea of making a premium might be scary. But it becomes the easiest thing to offer when you’re crystal clear on your value. Live

Do you feel that nobody would ever pay you $100k for coaching or services? If so, you’re not alone. It’s the biggest fear many of